Use of The Orange Rhino Trademarks

June 11, 2014

First there was one The Orange Rhino®. Then there were 100 Orange Rhinos. Then there were 10,000 Orange Rhinos. And now, well now there are almost 50,000 Orange Rhinos: people who are determined to respond with warmth instead of yelling when triggered and who are doing so by taking The Orange Rhino Challenge®.

How cool is that?! Wicked cool if you ask me! It is crazy how much The Orange Rhino Challenge has grown and it makes me so happy! Since I started The Orange Rhino Challenge in January 2012, my mission has always been not just to get support for myself, but also to get support for others so that less people go to bed feeling as awful as I used to! I know how cruddy it felt to go to sleep at night after having yelled too much that day; how cruddy it felt to feel all alone, like I was the only one who yelled at her (or his!) kids; and how cruddy it felt to feel so ashamed that I couldn’t share my secret with anyone. I didn’t then–and I still don’t now–want anyone else to feel as cruddy as I did, especially now that I know that change can happen and that it feels great!

When I see private other Orange Rhino Facebook pages pop up, I get so excited, truly! (And I get it, the privacy piece! I am working on that, in the meanwhile, check out our online community, These pages are growing awareness of OUR community and are giving so many people the support they need to succeed. It is stinkin’ awesome! Think how many parents – and therefore kids!!! – we are all helping?! I love it, especially since so many of these pages have genuinely good intentions and share the core principles of The Orange Rhino Challenge.

If you do have or want to create one of these pages (or blogs or products) and want to use in any way, shape, or form, any of the Orange Rhino Trademarks items  (“the marks” are: THE ORANGE RHINO / ORANGE RHINO, THE ORANGE RHINO CHALLENGE, and the orange rhinoceros with pink birds design) I have to insist though that you get my permission. Using “the marks” without permission is not allowed and using “the marks” without permission poses a risk of potential negative press to my family and loss of our community. (***There’s a long explanation as to why, but I won’t bore you, just trust me that the risk is real, especially to my kids, and read the short version in italics below!)

Again, while I KNOW in my heart that so many of these private pages, new blogs, and new products for sale that use my trademarked names and images are well-intentioned and serving a phenomenal service, I must now publicly state the following:

THE ORANGE RHINO / ORANGE RHINO, THE ORANGE RHINO CHALLENGE, and the orange rhinoceros with pink birds design (collectively known as “the marks”) can not be used without permission of The Orange Rhino LLC.

If you do have a Facebook Page or Blog that does use these marks (or even comes close to using these marks) in the title (or in the case of a product, on the product or where the shape is my trademarked rhino) you need to do one of the following by JUNE 18, 2014.   

(1)  Become an officially approved Orange Rhino page. (Which by the way, would be so cool and opens the doors to lots of great new ideas and opportunities!!!) In this case, I ask that you agree to “use of trademark” terms, which are very simple (i.e., State on page/blog/product that “the marks” are used with permission, inclusion of me on page/blog/product so I can see content/usage, link back to official Facebook page and blog, agreement to basic values and beliefs.) TO DO this option, please email by June 18, 2014 with the email title: Trademark Permission. Once we have emailed and terms have been accepted (which really is a friendly email exchange and a chance to chat and figure out how to work together in other ways!), I will email you official approval. Then, and only then, can you use “the marks.”

(2)  Stop using the page/blog/product effective immediately (due to the name trademark infringement). This is not my hope! I don’t want to lose the pages/blogs/products at this point because I know the intentions are good and good for our greater community! I really want these pages/blogs/products to exist so we can all stick together and give greater support.

Whichever option you chose, and you need to chose one or the other, I need to know by June 18, 2014. If you have any doubt, please email   ALSO, please know that using (i.e. copying and pasting) any of the content from my website, or from the emails I sent in the 30-Day Challenges is subject to copyright and also needs me permission.

Please note:
It IS okay to use the words “The Orange Rhino” and “The Orange Rhino Challenge” within blog posts, i.e. “I am taking The Orange Rhino Challenge(R)” or “I am working on being an Orange Rhino”. Please link back to my blog, when you do so though.  One way to think about it is, think of your favorite brand, say Coca-Cola. You can say/write, I drink Coca-Cola, but you can’t print their logo without permission and you wouldn’t be able to have a page, “”

Also, The Orange Rhino button found on my website in the right hand column is also okay, and encouraged to use so long as again, you link back to my blog,

If you doubt your usage, please just check in by email

Again, I REALLY want to emphasize that I am thrilled that these private pages/blogs/products are spreading The Orange Rhino message. I am not trying to intentionally diminish that in any way! Believe me! I just want us to spread our message and support together as a united front and properly from a legal perspective, so that we can make the most impact.

I don’t love having to write this post since I know it doesn’t apply to many of you. I hope that you can appreciate and understand why it is necessary though and I truly hope that it brings us together in a new way that yields wonderful, new plans and ideas to grow The Orange Rhino Community! All my best and thank you for your continued support for my journey and all the other Orange Rhinos learning to yell less and love more,

Sheila, a.k.a. The Orange Rhino or
The Orange Rhino, a.k.a. Sheila
(still can’t decide which to do first!)

*** With my name, Sheila McCraith, officially out there and attached to The Orange Rhino “brand,” anytime someone uses one of my trademarked items (“the marks” reference above) there is the risk that that people will be wrongfully led to believe that whatever statement, opinion, picture, etc… is shared in connection with my logos, is mine. This is already happening and it is a risk to both me, and my kids, for the potential of negative press exists and it will impact my entire family and potentially our community. As part of my mission to help more parents, I am trying to grow The Orange Rhino Community so that we can reach more people on a different level, in a different way. I was strongly advised that to do so (and again, to protect my family), I needed to Trademark everything, which is why I did.

Furthermore, every time I do something related to The Orange Rhino Challenge, whether it be for the Facebook Page (, my blog (, our PRIVATE online community/forum ( the store, and now for my book, I do so not just because it makes me happy (which keeps me from yelling!) but also, and more so, I do it because I genuinely want to help people. I know it sounds corny, but I feel like this is exactly what I am meant to be doing in my life right now. For years I tried to find my way. I tried baking (I love decorating cakes!) and I tried photography, but they just didn’t stick. This, leading The Orange Rhino Community, hasn’t just stuck, but it has become a wonderful part of my life. I do not want to risk losing it.

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5 thoughts on “Use of The Orange Rhino Trademarks

  1. You do NOT need to feel apologetic in any way about protecting your trademarks! You have worked hard to build your brand and your reputation is at stake here. Good for you for staying on to of it. You have made such a difference in my life. I still yell, but now I’m very aware of it and see that orange rhino in my head every time. It’s really been helping me move in the right direction. I’m grateful you have found your calling and I feel your sincerity in every post!

  2. Great explanation!

    I’ve been trying to get on the forum and have signed up and sent emails, but nothing comes back. Can you please email me and let me know what I need to do to get on that? I have questions I’d love to bounce off other people!

  3. Hi! Just to let you know.
    I wrote you and e-mail and we chatted last yearasking permission to write about the challenve in my webpage, which is a community for families of multiples in the Dominican Republic. The webpage is out because a “fellow” twinpage hacked us and we haven’t been able to be back. So, just so you know that the article, is not visible. When we finally do come back, will send the email for permission to write it again.
    Thanks for all you do!

    • Thank you for reaching out and OH NO! That is such a bummer for you! 🙁 I hope you get it back up soon and look forward to your email!

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